One of the most important things you should do as the owner of an e-commerce website is devise a method to generate leads online.
Your leads can help you develop a mailing list for email campaigns, as well as give you the information you need to design ad campaigns on the search engines or social media sites. When you generate leads, you will know who your audience is (by developing personas, for example) and what the best ways are to reach them and get them to listen to your message. While you can make money by allowing people to find your website on their own, you will make so much more if you develop leads and target ad campaigns to them.
One of the ways you can generate leads online is to develop landing pages for your website. A landing page is a lead capturing page. It talks about your business, listing the things you do or the benefits of what you sell. It is usually best to keep a landing page short and to the point, as online audiences usually do not have terrific attention spans. Your landing page should get your message across right away, and get the attention of the people who come to it.
Free Content Offers
Offering a free e-book or report of some kind that has to do with your product or service is essential, because you are going to have people give you their first name and email address to get the freebie. When they enter this information into your landing page’s online form, you will have their basic contact information. You can then start sending them emails to remind them of your business and what it has to offer, as well as alert them to any specials you have going on. You can even create specials that are just for your email subscribers.
To get people to find your landing page, you will need to practice good search engine optimization on it (also known as SEO), so it shows up near the top of the search engine results when people type in words or phrases (also known as keywords) commonly used to find the things your business offers.
You will also need to develop a social media strategy for market research so you can design ad campaigns that are targeted to the people who are interested in what you’re offering. Getting into the analytics of social media sites is important to discover who has an interest in what your company sells. You can use this information to make targeted ad campaigns that will show your ads only on the pages of the people who are most likely to click on your ads. This same strategy can be used on the search engines to develop search engine ad campaigns.
Getting leads for your e-comm business is essential to its growth and success. Generating those leads online is best, since that is where most e-comm business prospects spend their time. It takes some time to learn how to do this effectively, however. As a business owner, you don’t have that kind of time to spare. It is better if you get a professional to do it for you.
Blue Sky Sessions has a successful history of making e-commerce websites all they can be. From SEO to social media strategies to inbound marketing, we can bring your site to where it needs to be. Let us develop an online lead generation campaign for you that works. Your business will take off beyond your wildest dreams. We’ve done it for many others, and we’ll do it for you. Take a look at our Ultimate Guide to Online Lead Generation below to get started!