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	<title>Blue Sky Sessions &#187; Business</title>
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	<description>Web Design and Development - Enjoy the web again.</description>
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		<title>Lorence and VanderZwart Advisors &#8211; Web Presence Upgrade</title>
		<link>http://blueskysessions.com/2010/02/08/lorence-and-vanderzwart-advisors-web-presence-upgrade/</link>
		<comments>http://blueskysessions.com/2010/02/08/lorence-and-vanderzwart-advisors-web-presence-upgrade/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:44:59 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://blueskysessions.com/?p=215</guid>
		<description><![CDATA[Lorence and VanderZwart Advisors have been working with us for quite a few years to grow an maintain their web presence.  We helped them bring it up to the next level with a more dynamic site and content management.]]></description>
			<content:encoded><![CDATA[<p><img src="http://blueskysessions.com/wp-content/uploads/2010/02/lvz-top1.jpg" alt="LVZ Advisors website preview [image]" title="LVZ Advisors website preview [image]" width="540" height="200" class="alignnone size-full wp-image-233" /></p>
<h3>About The Project:</h3>
<p>We have been providing Lorence and VanderZwart Advisors with professional grade web services for a number of years.  They wanted the Registered Investment Advisors section of their site to attract more return visits, to be a destination for their clients that is fresh and relevant.</p>
<p>Blue Sky Sessions developed a new design for their site bringing it up to date, and then implemented an industry standard content management system (CMS) which will allow them to easily keep the site up to date and relevant to their clients.  Their site now is home to live market statistics and an economic outlook report from a respected local economist.</p>
<h3>Key Features:</h3>
<ul>
<li>Custom design</li>
<li>Content Management with latest news and events integration</li>
<li>Secure documents area</li>
<li>Live feed of financial market data</li>
</ul>
<h3>Visit Site:</h3>
<p><a href="http://www.lvzadvisors.com" target="_blank">http://LVZadvisors.com</a><br />
<a href="http://www.lvzadvisors.com/investments/" target="_blank">http://LVZadvisors.com (direct link to redesigned section)</a><br />

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		<title>834 Design &amp; Marketing</title>
		<link>http://blueskysessions.com/2009/12/11/834-design-marketing/</link>
		<comments>http://blueskysessions.com/2009/12/11/834-design-marketing/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 18:35:40 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://blueskysessions.com/?p=123</guid>
		<description><![CDATA[<p>834 Designs &#038; Marketing wanted to upgrade their website from basic to amazing.</p>

<p>Blue Sky Sessions developed a blog-centric design featuring social media integration, allowing 834Designs and Marketing to show off some of their recommended marketing strategy on their own site.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://blueskysessions.com/wp-content/uploads/2009/12/834design-top.jpg" alt="834 Design website upgrade [image]" title="834 Design website upgrade [image]" width="540" height="200" class="alignnone size-full wp-image-246" /></p>
<h3>About The Project:</h3>
<p>834 Designs &amp; Marketing wanted to upgrade their website from basic to amazing.  They wanted a site that could showcase their logo design work in a dynamic way, and help them stay in touch with their customers.</p>
<p>Blue Sky Sessions developed a blog-centric design featuring social media integration, allowing 834Designs and Marketing to show off some of their recommended marketing strategy on their own site.</p>
<h3>Key Features:</h3>
<ul>
<li>Content Management</li>
<li>Dynamic Gallery</li>
<li>Blog</li>
<li>Social Media Integration (Twitter)</li>
<li>Custom Design</li>
</ul>
<h3>Visit Site:</h3>
<p><a href="http://834design.com" target="_blank">http://834design.com</a><br />

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		<title>Worksighted &#8211; Our IT partner</title>
		<link>http://blueskysessions.com/2009/12/11/worksighted-our-it-partner/</link>
		<comments>http://blueskysessions.com/2009/12/11/worksighted-our-it-partner/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 18:30:00 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://blueskysessions.com/?p=118</guid>
		<description><![CDATA[<p>Worksighted has worked with us over the years both to continuously improve the look of their site and also to make their site a powerful marketing tool.</p>
<p>A combination of good design, content management, SEO, and continual attention has turned a basic website into a lead generating tool.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://blueskysessions.com/wp-content/uploads/2009/12/worksighted-top.jpg" alt="worksighted site featuring progressive improvement with SEO preview [image]" title="worksighted site featuring progressive improvement with SEO preview [image]" width="540" height="200" class="alignnone size-full wp-image-244" /></p>
<h3>About The Project:</h3>
<p>Worksighted is right next door and we work with them on a regular basis to keep their website up-to-date and evolving.  In the fall of 2007 we completely redesigned the website and haven’t looked back since.  Built on the WordPress platform, the Worksighted website is proof that developing a web strategy and then implementing it can dramatically impact your business.<br />
Our recent focus with Worksighted website has been lead generation.  We have completely recoded their site utilizing Search Engine Optimization (SEO) techniques and leveraged Google Adwords advertising to target specific regions and key phrases related to the business.</p>
<p>The results have been astounding; generating an increase in traffic and almost quadrupling leads year to date.  The investments have quickly paid for themselves.  Just ask us about the key phrases we’ve targeted and how Worksighted’s website ranks in Google searches.</p>
<h3>Key Features:</h3>
<ul>
<li>Custom Design</li>
<li>Content Management</li>
<li>Integrated Newsletter</li>
<li>Organic Search Optimization (SEO)</li>
<li>Pay-Per-Click Advertising (PPC)</li>
</ul>
<h3>Visit Site:</h3>
<p><a href="http://www.worksighted.com" target="_blank">http://www.worksighted.com</a><br />

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		<title>Re-design: Hudsonville Ice Cream</title>
		<link>http://blueskysessions.com/2009/10/26/re-design-hudsonville-ice-cream/</link>
		<comments>http://blueskysessions.com/2009/10/26/re-design-hudsonville-ice-cream/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:05:14 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://blueskysessions.com/?p=21</guid>
		<description><![CDATA[<p>Hudsonville Ice Cream needed a new website to match the feel of their new packaging.  They had worked with us before and trusted the results, so decided to go with us for the new version.</p>
<p>We collaborated with their internal design team to create a new site design, and then implemented some new and exciting features.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://blueskysessions.com/wp-content/uploads/2009/10/hudsonville-ic-top.jpg" alt="Hudsonville Ice Cream redesign preview [image]" title="Hudsonville Ice Cream redesign preview [image]" width="540" height="200" class="alignnone size-full wp-image-238" /></p>
<h3>About The Project:</h3>
<p>Blue Sky Sessions has had a great relationship with Hudsonville Ice Cream over the years, so when it was time to give their site a facelift they came straight to us.  We worked with their in-house designer to develop a new layout for their site that was consistent with their newest product packaging, and consulted about what kinds of web technology could enhance their web presence.</p>
<p>We developed the new site from the ground up, utilizing Ruby on Rails.  The site enhances the customer experience by providing a geocoding store locator, easy navigation, and a ticketing type system for tracking and management of customer communications.</p>
<p>The new features been a hit &#8211; the analytics data shows it.</p>
<h3>Key Features:</h3>
<ul>
<li>Design Collaboration </li>
<li>Custom Content Management</li>
<li>Store Finder featuring Geolocation and Google Maps</li>
</ul>
<h3>Visit Site:</h3>
<p><a href="http://hudsonvilleicecream.com/" target="_blank">http://hudsonvilleicecream.com</a><br />

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		<title>Lumir LLC &#8211; Real Estate Online</title>
		<link>http://blueskysessions.com/2009/09/29/lumir-llc-real-estate-online/</link>
		<comments>http://blueskysessions.com/2009/09/29/lumir-llc-real-estate-online/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 21:42:43 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://blueskysessions.com/?p=34</guid>
		<description><![CDATA[<p>Lumir LLC is the go-to real estate broker for property in Downtown Holland, Michigan.  Their old website might have given you a different impression.</p>
<p>We built a custom content management system with some advanced features, allowing Lumir to present an online image consistent with their reputation.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://blueskysessions.com/wp-content/uploads/2009/09/lumir-top.jpg" alt="Lumir Real Estate redesign preview [image]" title="Lumir Real Estate redesign preview [image]" width="540" height="200" class="alignnone size-full wp-image-240" /></p>
<h3>About The Project:</h3>
<p>We worked with Lumir LLC to bring a fresh face and more manageability to their web presence.  Managing their current site with Front Page®  was producing inconsistent results and the site&#8217;s design was showing it&#8217;s age.</p>
<p>We produced two design prototypes for them to choose from, and then implemented a custom content management system that allows them to manage their properties and also track maintenance issues on their site.</p>
<h3>Key Features:</h3>
<ul>
<li>Custom Layout Design</li>
<li>Custom Content Management System (CMS)</li>
<li>Google Maps geolocation integration</li>
<li>Customer contact integration</li>
</ul>
<h3>Visit Site:</h3>
<p><a href="http://lumirllc.com" target="_blank">http://LumirLLC.com</a></p>

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