For a half century, LVZ Advisors has been providing excellent financial guidance to the Holland, MI area. Growing through the years, LVZ now offers both Consumer Financial Planning Services as well as Asset Management Services for other Advisors.
As LVZ Advisors expanded its business, its identity became fragmented. The old site, which we previously developed, was showing its age and didn’t differentiate the two business units well enough. Looking to strengthen its brand and online presence, LVZ Advisors reached out to Blue Sky Sessions to redesign the site for the modern web.
We started with our discovery process to help us understand the client’s needs so we could provide the best solution. We focused on the site’s information architecture, planning out how users would navigate to the sections of the site that are most relevant to them.
Updating the look and feel, we incorporated many of the elements and concepts that were developed for their other marketing efforts. Building a website that encompassed their brand identity helped create a much more unified approach to their overall brand presence.
The site is built to meet future technology demands. A completely responsive code base and fluid grid ensures that the site is not only accessible to mobile devices which improves user experience and search rankings, but also visually appealing to its audience all the time.
- Responsive Design and Development
- Information Architecture
- Content Strategy
- Custom Landing Page