Project Clarity

We are thrilled to present the branding and website we donated to Project Clarity. Project Clarity’s goal is to permanently clean, restore and maintain the waters of Lake Macatawa. Project Clarity is a multi-phased approach that provides solutions focused on land restoration, best management practices, community education, and long term sustainability.

We felt a need to help spread awareness. Ultimately, we ended up donating a one-page campaign site as well as some branding and logo work. The logo embodies one key aspect of the project; the fingerprint-like pattern on the single drop of water symbolizes the fact that the consequences of our actions or inactions have a direct impact on the water in Lake Macatawa. In essence, our fingerprints are all over the water. Every single person is accountable, i.e. one drop, and together we can create waves of change.

The website, built in WordPress for easy content management, uses HTML5 elements and CSS3 techniques to make the content come alive. We wanted for the user to focus on the sole purpose of the project, the waters of Lake Mac. Thus, the coolest feature of the website is looping video that creates a live background in the header of the home page. Our videographer took time during a sunny summer afternoon to capture various locations of the Lake Macatawa watershed and showcase both it’s beauty and dire need of restoration. This auto-playing video adds dimension to the site and helps the user become engaged in the cause.

We encourage all of you to check out Project Clarity and support the effort of the awesome people over at the Outdoor Discovery Center, Macatawa Greenway.

Key features

  • Branding and Logo Design
  • Custom Theme
  • Responsive Design
  • HTML5 and CSS3
  • Videography
  • Video Background
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