Search engine optimization, or SEO, provides the opportunity and tools that you need to reach your target audience and encourage visitors to return to your website. Excellent SEO strategies ensure that your company website is easy to find when a client looks for information and easy to read when you finish a blog post, update essential information or provide details about the business and your goals. When you have a busy schedule, optimizing your website requires an efficient and effective strategy that works well with your availability.
Focus on Keywords
When you have a strict schedule, it might not be possible to run an analysis on every keyword or title. Fortunately, you can limit the complications by selecting clear keywords based on the topic you want to discuss. When you want to learn how to quickly and efficiently optimize your website’s SEO, you start with the words that a client, potential customer or even a partner would type into a search engine. For example, if your company sells beauty products, then a blog post might focus on words like beauty or skin care. Focus on a specific topic and then plan your keywords around that topic.
Strive for a keyword density of roughly 1 to 2 percent. Avoid keyword stuffing, which refers to the process of putting in too many keywords and ruining the content of your article or blog post.
Use Tags and Descriptions
Write up title tags, meta descriptions and keyword tags in every blog post, article or web page. A title tag tells search engines what they can expect to find on a given page. A meta description refers to the short 140 to 156 word description of the article or web page. It provides a preliminary description or a short summary of the topic. The keyword tags show the search engine the keywords that you selected for your topic.
Provide Quality Content
Search engine optimization ultimately starts with your content. Original and well-written content ultimately creates a website that encourages visitors to return and brings in more traffic to your web pages. If you ignore the content and focus solely on the keywords, then your website becomes difficult to navigate and understand. Your clients and potential partners want information and details. A search engine provides the best match based on the content, the keywords and the tags. An example of one of our sites that features great content is Almost Heaven Saunas which not only has on-point marketing copywriting, but also has a blog that is kept current with new content.
Although you do not want to buy links, a website must have external and internal links to other pages to gain the most of your SEO efforts. Links connect your web page with other pages on your website or other websites that provide additional information for your clients or partners.
Be careful when using links – focus on quality, not quantity. For example, link to a news story that relates to the topic in a blog post or link internally to a product you discuss in a blog post so that clients can easily find the product without searching the entire website.
Creating a website that encourages visitors to return and back link to your company starts with optimization and making your website easy to find in a search engine. By focusing on quality content that has a reasonable number of keywords, links and a meta description, you will make your company stand out from the competition without wasting your time.