Redesigning a website isn’t something to be taken lightly. It can definitely make things easier for your site’s visitors, but it can also cause serious problems if you make mistakes. To try to avoid any problems, and make the redesign a good one, here are several areas you need to consider.
Having a responsive website sets you up to be successful with the 25% of internet users that are going to be accessing your site strictly on a mobile device. The responsiveness of your site reduces the amount of scrolling, panning, and resizing that users have to do, and that makes a significant difference in the quality of the experience users will have with your site. By targeting users’ web browser width for available space and incorporating flexibility into the design, a responsive website will display well on the majority of mobile devices.
Google’s Algorithm Change
Google’s algorithm matters when redesigning a website, and the latest change is designed to reward sites that are optimized for mobile devices. Mobile-optimized sites will have higher ranking, so it’s something a business has to take seriously. It’s also the largest algorithm change that Google has made in years, and was made to reflect the knowledge that 60% of searches are coming from mobile devices.
Optimizing all of your content for search is vital…and that means all of your content. Many companies redesign their websites and optimize the main content, but they ignore a number of other areas where optimization can take place. That includes the meta title, meta tags, picture captions, and the way in which pictures are labeled or named when they are saved to the site. Anywhere the site uses text, search optimization should occur.
Choosing the Right Platform
Many companies prefer WordPress as a platform for their site (and we like it too!), but it’s not the best in all cases. There are times when other options are going to work better, and you should consider that carefully before you make a decision about the platform you’ll be using. It can be difficult to move platforms later, and you want to avoid downtime as much as possible, so choosing the right platform from the beginning is a crucial part of what to know about website redesign.
The Value of a Team vs. Freelancer
Working with a team can bring in a professional designer, developer, project manager, and more. That can be a better choice for a large site and/or a big redesign. While freelancers can generally do acceptable work with small sites that are only a few pages, there’s no better way to get a good site redesign than to hire a team that will work with you from start to finish. That helps ensure you get everything you need to make your site the best possible for your customers and their needs.
Once you launch your newly redesigned site, you’re not really done. All the hard work and late nights may be over, and the decisions made, but there is still maintenance to be performed. Even if the site has been thoroughly tested before being launched, there may be bugs that have to be worked out. There may also be unexpected issues, and you’ll want to have the site periodically checked, too. Over time, the level of necessary maintenance will be reduced, but it’s always a good idea to have site maintenance and monitoring, to fix a problem quickly if it does occur. Beyond that, keeping the content itself on the site fresh and up to date is an important aspect of a modern web presence.