Manufacturing marketing often consists of specification sheets and little else. While specs are important, they aren’t very engaging – even to engineers. The days when a manufacturer could post product data sheets on the web and call it manufacturing marketing are long gone. Today, customers don’t have the time to dig through spec sheets to …continue reading
While some manufacturers shy away from discussing post sales service in their manufacturing marketing materials as a reason to buy their products, most customers consider this a valuable reason that sets one manufacturer apart from another. Make sure your service practices will stand up to scrutiny against your competitors’ practices. If they do, make it …continue reading
In order to stay on top of our game as designers and developers, it is necessary to constantly be looking for opportunities to learn about the newest trends, techniques, and industry news. To do this many of us rely on reading blogs where other agencies or individuals share information. Recently I stumbled upon this excellent …continue reading
Many people think that blogging is a “vanity press” where people write about their cats or what they had for dinner. As a result, some serious businesses — like manufacturing companies — make the assumption that blogging has no place in their marketing arsenal. In the age of the Internet, that is a grave mistake …continue reading
At Blue Sky Sessions we appreciate good design, so it was only natural for our second post in our Differentiation for Manufacturers series to focus on design as a driver for differentiation. For many companies, manufacturing marketing takes a backseat to all other tasks, but that approach is very short sighted. Creating differentiation in the …continue reading
When you’re a manufacturing company, it can be hard to differentiate yourself from competitors, and it’s even harder when you’re smaller than they are. In the past you would have been at a major disadvantage without the big budgets and ample resources of larger companies, but that is no longer the case. Manufacturing marketing has …continue reading
One of the most difficult yet important parts of manufacturing marketing is showing differentiation from competitors. There are many opportunities for highlighting points of differentiation: campaign collateral, web design, customer videos and banner ads among them. However, it’s important to remember that you must be consistent across all your manufacturing marketing channels or you risk …continue reading
Blogging by manufacturing companies remains an underused and misunderstood topic. Business blogging is not about home and family life, which is a common misperception about the purpose of blogging. For a manufacturer, blogging can be the tool that cements your position as an industry leader. Read on to learn how blogging can drive manufacturing leads. …continue reading
A website should be a tool that exists to drive business objectives forward rather than a stale brochure that just exists. Last year Supply Source Options was looking for a partner that could help turn their site into a lead generating machine – we’re glad they found us! We worked with them to develop an …continue reading
The objective of manufacturing marketing is, of course, to attract new leads who may become customers. When attracting manufacturing leads with your marketing it helps to have great products, but one of the best ways to let them know about your products is to have great content on your website. You should have a blog …continue reading
