Design

Design is a weapon

Design is our weapon of choice in the battle for people’s attention. Studies state that a website, or any other advertising piece for that matter, has a very small window in which to engage a user. The marketplace is loud, and it takes in-depth research and great design to figure out the best ways to secure your user’s attention.

As part of our design process, we stress upfront research. Some agencies refer to this as the “discovery” phase, we call it necessary! The research that we do is based on your business, industry, competition and most importantly your target audience. This research guides us through the entire project.

As a multidisciplinary design group, we are able to create experiences across all mediums, whether that be web, video or print. Following are some of our design specialities:

Web Design

As we have mentioned several times, web is our roots. We love everything about website design and development. And as any web design company worth its salt should, we pay special attention to the area of user experience, or UX design. While this is a very involved component of web design, it basically boils down to how well the user, the website and the business behind the website play together.

Along with great UX design, we also utilize current design trends to make certain that your website is fresh and visually appealing.

Brand Identity Design

clarity_logo: clarity_logo
Phil
stationery-mockup-hutt: stationery-mockup-hutt
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hutt_logo: hutt_logo
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lha_logo: lha_logo
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ele_logo: ele_logo
Phil

Your brand needs to tell your story and convey those qualities that make you the best choice. There’s a lot of consideration that goes into developing a brand. Let us help; your success could depend on it. If you are looking to rebrand, we’d love to help; whether it’s a small brand refresh or a major overhaul.Bold. Innovative. Trust. Loyal. What is your branding saying about you?

Along with creating a new identity (logo, logo type, and brand positioning), we can also put together an entire corporate stationary package. Depending on your needs, this could include just letterhead and envelopes, or it could be an entire package: letter head and envelopes plus business cards, signage, promotional items, etc.

Marketing Collateral

postcards
Integrated marketing is all about consistent and intentional messaging. Since we were creating great designs on the web, our customers began asking us to help them weave these messages and designs through their print marketing pieces.

Some of our specialties include:
Direct Mail Pieces
Flyers
Trade Show Materials
Vehicle Wraps

Photo Direction

Bad photography can make a good website look terrible. We work with several photography partners to help showcase our clients in their best light. We have a great working relationship with our photographers allowing us to get the photos we want for our designs without hampering their creative license.

Content Strategy

Content is king as the saying goes. We strongly believe that good content is an integral part of a great marketing piece, whether it’s a website, brochure or video. So we have worked hard to establish relationships with copywriting experts!

Work with us for our design and development skills, but also be sure to leverage our partnerships with the best photographers and copywriters.

Blue Sky Sessions, a Valorous Circle Brand

Holland Grand Rapids Michigan Web Design Firm